What’s Your Strategy for Marketing My Home? Here’s What a Great Realtor Should Say

When you're selling your home, one of the most important questions to ask your real estate agent is:

👉 “What’s your marketing strategy?”

Because in today’s real estate market — whether it’s hot, cold, or somewhere in between — simply putting a sign in the yard and listing it on the MLS isn't enough.

So, what should a strong marketing strategy include? Here's what you should expect:

1. Professional Photography

First impressions matter. Your listing photos are the first thing buyers will see — and they need to shine. A great agent will invest in high-quality, professional images (and possibly drone footage or twilight shots, depending on the property).

2. Compelling Listing Description

It’s not just about square footage — it’s about telling the story of your home. What’s special about the layout, the views, the neighborhood, or the upgrades? The right words can drive the right buyers to schedule a showing.

3. Online Exposure Across Platforms

Your home should be listed not just on the MLS, but also syndicated to sites like:

• Zillow

• Realtor.com

• Redfin

• Homes.com

• And local real estate websites

Bonus points if your agent runs targeted online ads through Google or Facebook/Instagram.

4. Social Media Strategy

An agent with a strong local presence can post sneak peeks, video tours, and behind-the-scenes content on their real estate accounts to boost engagement and interest. They might also run paid ads targeting buyers looking in your area.

5. Email Marketing to Local Agents + Buyer Database

Top agents often have an email list of:

• Pre-approved buyers

• Fellow realtors

• Investors

Your home should be featured in a direct campaign that gets attention from the people most likely to take action quickly.

6. Open Houses (Strategic Ones)

Depending on your goals and timing, open houses — especially when launched the first weekend the home hits the market — can create buzz and even multiple offers. Look for an agent who knows how to market these events effectively.

7. Print Materials for Local Reach

While digital is powerful, don’t underestimate the value of:

• Eye-catching yard signs

• Just listed postcards

• Neighborhood flyers

These can spark interest from locals who know others looking to move into your area.

8. Pricing & Positioning

Finally, pricing is marketing too. A smart agent will help you price your home competitively to attract strong offers — while still maximizing your return.

If your agent can’t clearly explain their plan for getting your home in front of the right buyers at the right time, keep interviewing until you find someone who can.

Looking for someone with a proven strategy that works in Central Oregon's unique market? Let’s connect — I’d love to share how I do things differently.

FAQs

Q: Why is professional photography important when selling a home?

A: High-quality photos help your home stand out online and create a great first impression. Most buyers begin their search digitally — poor images can cause them to skip over your listing entirely.

Q: Do I really need social media marketing to sell my home?

A: Yes! Social media helps get your home in front of buyers who may not be actively searching on traditional real estate platforms. Targeted ads can reach locals and even out-of-town buyers relocating to the area.

Q: How do open houses help sell my home?

A: Open houses allow multiple buyers to view your home in a short time frame, often creating urgency and competition — especially if marketed properly.

Q: Will my home be advertised outside of Zillow or Realtor.com?

A: A strong marketing strategy includes syndicating your listing to a wide range of online platforms, plus promoting through email, social media, and local channels to ensure maximum exposure.

Q: Should my agent run paid advertising?

A: Yes — especially on platforms like Facebook, Instagram, and Google. Paid ads allow precise targeting by location, income level, interests, and more — putting your home in front of buyers who are likely to be a good fit.

Q: How can I be sure my home is priced right for marketing?A: Pricing is key to attracting interest. A good agent will use a Comparative Market Analysis (CMA) to position your home competitively — so it doesn’t sit on the market or sell for less than it could.