How Important Is Staging in Today’s Digital-First Real Estate Market?

Gone are the days when staging was only about impressing buyers during an open house. In today’s digital-first housing market, the way your home looks online can make or break your sale—especially in highly competitive areas like Bend, Redmond, and Sisters.

With 97% of homebuyers starting their search online, staging has evolved into a marketing strategy, not just a design choice. Let’s dive into why it matters more than ever.

1. First Impressions Happen Online

Before buyers ever step foot inside, they’re scrolling through listing photos, 3D tours, and videos. A staged home looks brighter, more spacious, and more appealing online.

📌 In Central Oregon, where buyers often relocate from out of state, your photos are usually the first showing. If your home doesn’t stand out in a crowded MLS feed, it could get skipped over.

2. Staging Highlights Lifestyle, Not Just Space

Buyers aren’t just purchasing square footage—they’re buying a lifestyle. Staging helps them imagine life in your home, whether it’s cozy evenings near a Sunriver fireplace or remote work with mountain views in Bend.

This emotional connection can lead to faster offers and higher sale prices.

3. Virtual Staging Is Now Mainstream

With the rise of AI and digital design, virtual staging has become a cost-effective option. Instead of physically moving furniture, professional photos can be digitally enhanced to show fully furnished spaces.

This is especially helpful for vacant homes in Redmond or new builds in Prineville, where empty rooms can feel cold and uninviting.

4. Staged Homes Sell Faster—and for More

According to the National Association of Realtors:

• 82% of buyers’ agents said staging made it easier for clients to visualize a property as their future home.

• Staged homes sell up to 30% faster and often for a 5–10% higher price.

In Central Oregon’s shifting market, that edge matters.

5. Staging vs. No Staging in Central Oregon

• With staging: Your Bend home feels warm, inviting, and ready for move-in. Buyers can picture themselves settling in.

• Without staging: Even the nicest property can feel dated, cluttered, or too personal—leading to longer time on market.

In 2025’s digital-first real estate market, staging isn’t optional—it’s essential marketing. From Bend’s luxury homes to Redmond’s growing suburban neighborhoods, staging helps your listing shine online, attract serious buyers, and sell faster.

FAQs

Q: Is staging worth the cost?

A: Yes—most sellers make back the cost of staging (and more) through a quicker sale or higher offers.

Q: What if my budget is tight?

A: Focus on decluttering, neutral paint, and minor upgrades. Even small changes make a big difference in photos. Virtual staging is also a lower-cost option.

Q: Do buyers really notice staging online?

A: Absolutely. With so many homes competing for attention, staged photos stop buyers from scrolling past your listing.

Q: Should I stage if the market is hot?

A: Even in competitive markets, staged homes stand out and can attract multiple offers.